Gator, the controversial AdWare business that earlier in the month sued to have the label of *spyware* detached from their ad serving technology, currently announced a corporate name modify to Claria Corporation, www.claria.com. The company’s eWallet technologies will continue to bear the Gator name.
Claria/Gator is a content and behavior targeting ad serving device, linked with contextual targeting. Contextual targeting can be anything from syndicated search engine pay-per-click buys on editorial-associated net websites to delivery of bay coffee table ads by way of computer software, usually downloaded by a user but occasionally surreptiously bundled in with a further download.
Gator’s contextually Red Barrel Studio targted ads pop up or “fly in” when you visit a relevant website or search for a term on a search engine.
Gator’s initial attraction elliott bay coffee to Internet users was (and probably nevertheless is) the truth that its software program fills in on-line forms in one uncomplicated click. In exchange for absolutely free use of this eWallet, Gator then introduced advertisements and the absolutely free user need to now allow themselves to be subjected to these ads if the user prefers not to see the ads, they can buy the no-ad version bay coffee table for $30.
Gator’s advertisements consist of elliott bay coffee pop-ups, “fly-ins,” “sliders,” and in some situations photos that appear more than the banner advertisements bought on web-sites. It calls its ad applications Gator Marketing and Details Network (Gain).